Top Trends of 2012…AND How They Affect your Organization

It’s 2012. And even though the economy is sluggish; companies are still hiring and developing talent. This year, there will be some interesting changes; forcing talent managers to be more strategic and proactive than ever. From technology changes to branding challenges…there’s a lot on the horizon to be aware of.

Social Media Boom

Social media has exploded. For 2012, you can expect this trend to continue – as usage of Facebook, LinkedIn, Twitter, and Google+ grows rapidly. You can easily follow CERS by clicking on the links above to access our feeds.

But, what does this mean for your organization?

It means more options for attracting new talent. This technology also allows you to boost visibility and secure more employee referrals. Used correctly, this is a valuable asset for your company.

Wired Employees

Here’s something else to consider. Look around your office. The majority of your employees have smartphones. Incoming email, social media, text messages and voicemail…are all housed in a single device…the smartphone. Your employees’ professional life has gone digital.

For this year, talent management leaders need to invest in initiatives that maximize this infrastructure, which is highly efficient –and already in place; while ensuring it’s not a distraction to your workforce.

War for Skilled Talent

Do you think high unemployment conditions makes finding top talent easier? Think again. The war for skilled talent continues, as employers are working harder than ever…to find the right person for the right position.

Plus, globally, a few countries are experiencing a sharp increased demand for skilled talent, such as China, Australia and Southeast Asia. Finding the right person, with the right skills, is getting tougher; as the skill gap widens.

Employer Branding…Even More Important

Do you have an employer branding strategy for 2012? If not, it’s time to get one. This long-term recruiting strategy boosts your organization’s ability to attract talent, increase productivity and experience better results.

Are you thinking we can’t afford that?

If so, think again! You can’t afford not to. Here’s why it matters. Whole websites are creating a virtual water cooler for people to talk about your organization. You need to monitor and influence your brand in a way that’s positive to recruiting and retention.

Doing this helps you recruit high quality staff. And we can all agree that people are more important than ever, for your organization.

“In the end, all business operations can be reduced to three words: people, product and profits. Unless you’ve got a good team, you can’t do much with the other two.”

-Lee Iacocca

Battling Retention

You’d think, in a poor economy, employees would stay put. But, this isn’t so. Surveys revel that even though employees are scoring high for workplace engagement – they’re willing to quit their job…if a better opportunity comes along.

Turnover rates are expected to climb as high as 25 percent next year, forecasts ERE Media. High turnover costs your company big. Focus on developing initiatives to retain employees – which positively affects your company’s success. Have you determined what the cost of vacancy is for an open position? What about lost knowledge? Click here to view our free calculators.

Stay on top of the most important trends of 2012! Every 2 weeks, we’ll be tackling a new issue – and how it affects your business. Subscribe to our RSS feed today! When you sign up, we’ll deliver this valuable information conveniently to your inbox.

References: ERE Media, Inc. 10 Predictions for 2012: The Top Trends in Talent Management and Recruiting. Retrieved 4/11/12 from

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